World · World News Bureau
Pandora invests $150m in Vietnam plant amid Thailand diversification push
The Danish jewellery maker is expanding production capacity in Vietnam as it reduces reliance on its Thai manufacturing hub. The new facility represents a significant shift in the company's supply chain strategy across Southeast Asia.
LSN World News ·
Pandora has opened a $150 million manufacturing plant in Vietnam, marking a strategic move to broaden its production footprint beyond Thailand, where the company has historically concentrated its operations.
The facility will significantly expand the jewellery maker's capacity in the region while helping to mitigate risks associated with over-dependence on a single manufacturing location. Vietnam's lower labour costs and improving infrastructure have made it an increasingly attractive destination for electronics and consumer goods manufacturers seeking to diversify their supply chains.
The investment reflects a broader trend among multinational companies to reduce concentration risk and tap into multiple Southeast Asian markets. Pandora's expansion comes amid global supply chain reassessment following disruptions in recent years, with companies seeking to build redundancy into their manufacturing networks.
Thailand has served as a cornerstone of Pandora's regional operations for years, but the new Vietnamese facility allows the company to balance production across the region while positioning itself closer to key Asian markets. The plant is expected to generate employment and contribute to Vietnam's growing manufacturing sector.