Pandora opens world's largest jewellery factory in Vietnam

Pandora, the Copenhagen-based jewellery giant, has unveiled what it describes as the world's largest jewellery factory in Vietnam, marking a major investment in regional manufacturing capabilities. The state-of-the-art facility is designed to produce approximately 60 million pieces of jewellery each year, positioning it as a critical hub for the company's global operations.

The expansion underscores Pandora's strategic focus on Southeast Asia as a key manufacturing centre. Vietnam has emerged as an increasingly attractive destination for jewellery production, offering competitive labour costs, skilled workforce availability, and established supply chain infrastructure that serve multinational brands operating across the region.

The factory's substantial production capacity indicates Pandora's confidence in sustained global demand for its jewellery products. The facility is expected to support the company's distribution networks across Asia-Pacific and international markets, while potentially creating significant employment opportunities in Vietnam.

This development reflects broader trends among Western consumer brands to diversify manufacturing locations away from traditional centres, with Southeast Asian nations becoming pivotal in global production strategies. The investment also highlights Vietnam's growing prominence as a manufacturing powerhouse in the jewellery sector.