PepsiCo India braced for robust festive season on new product momentum

The company expects its food business to replicate last year's festive performance through an expanded portfolio spanning snacks, health-conscious options and premium choices, according to Saakshi Verma Menon, Chief Marketing Officer of Foods at PepsiCo India. "We expect PepsiCo Foods to deliver a growth trajectory similar to last year during the festive season, growing in line with the industry," Menon said.

PepsiCo's strategy centers on addressing diverse consumer needs across different consumption occasions and taste preferences within the Indian market. The company has strengthened its ready-to-eat product line on e-commerce platforms to capture the rising demand for convenient festive snacking options among urban consumers.

The food major's research and development teams continue developing new offerings tailored to the market's evolving demands. By diversifying its product range and enhancing distribution through online channels, PepsiCo aims to capture a larger share of consumer spending during the peak festive shopping period when snacking consumption typically surges across Indian households.