Technology · Malaysia Bureau
Perlis launches AI programme to boost tourism industry competitiveness
The northern state is rolling out artificial intelligence training to help tourism operators bridge the digital divide and adapt to evolving global marketing strategies. The initiative aims to equip industry players with skills needed to remain competitive in an increasingly technology-driven travel sector.
LSN Malaysia ·
Perlis has introduced a dedicated artificial intelligence programme targeting tourism professionals and entrepreneurs, seeking to narrow the digital skills gap within the industry. The training initiative comes as businesses worldwide grapple with rapid technological advancement and shifting consumer behaviours in the global tourism marketplace.
The programme reflects growing recognition among state authorities that tourism operators must adapt swiftly to technological changes reshaping how destinations are marketed and how travellers plan their journeys. Digital literacy and AI proficiency have become increasingly critical for businesses seeking to maintain relevance and competitiveness in the sector.
By equipping tourism stakeholders with practical AI knowledge, the state aims to enable them to better understand market trends, personalise customer experiences, and optimise their marketing strategies. The initiative represents an effort to ensure that tourism businesses in Perlis are not left behind as the industry undergoes digital transformation.
The programme underscores the state's commitment to supporting economic growth in one of its key sectors while ensuring that local operators have access to training and resources necessary to thrive in a rapidly evolving global marketplace.