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Perlis Raja Muda outlines three pillars for Mara's future direction

The Raja Muda of Perlis has identified three core strategic pillars for the Majlis Amanah Rakyat (Mara) to navigate future challenges. These include fostering entrepreneurial courage, leveraging new technology, and strengthening business development initiatives.

LSN Malaysia · 30 August 2026

Perlis Raja Muda outlines three pillars for Mara's future direction

The Raja Muda of Perlis has articulated a strategic vision for Mara, emphasizing three fundamental pillars that the institution's stakeholders should embrace moving forward. The directive underscores the importance of cultivating a spirit of enterprise and innovation within the organization's operational framework.

According to the royal counsel, Mara members must demonstrate willingness to explore new opportunities and venture into uncharted business territory. This forward-looking approach is intended to position the institution and its constituents for sustained competitiveness in an evolving economic landscape.

The second pillar focuses on harnessing the potential of emerging technologies to enhance operational efficiency and market reach. The adoption of new technological tools is presented as essential for Mara to remain relevant and competitive across various sectors.

The third strategic element centers on strengthening entrepreneurship initiatives and business development programs. This pillar aims to empower Mara members with the tools, knowledge, and support systems necessary to establish and grow sustainable enterprises.

The Raja Muda's articulation of these three pillars reflects growing emphasis within institutional leadership on modernization, innovation, and entrepreneurial development as key drivers for organizational and individual success in Malaysia's dynamic business environment.