Business · Singapore Bureau
Pernod Ricard Singapore targets strong showing in corporate golf league
The global spirits leader has entered the ST & BT Corporate Golf League, viewing the competition as an opportunity to strengthen its market position. The tournament has attracted growing interest from leading regional businesses.
LSN Singapore ·
Pernod Ricard Singapore has fielded a competitive team for the Straits Times and Business Times Corporate Golf League, signalling the spirits company's commitment to corporate engagement initiatives in the city-state.
The tournament, which has become a prominent fixture in Singapore's business calendar, brings together teams from major regional corporations. Pernod Ricard's participation underscores the event's appeal to multinational organisations seeking to combine business networking with recreational competition.
As the world's largest spirits producer by volume, Pernod Ricard has identified the corporate golf league as a platform offering strategic visibility among Singapore's business community. The company's entry into the tournament reflects broader industry trends of major corporations using sports sponsorships and team participation to enhance brand presence and stakeholder relationships.
The ST & BT Corporate Golf League continues to draw considerable participation from the region's leading firms, with the tournament serving as both a competitive sporting event and a networking opportunity for participating companies and executives.