Politics · India Bureau
PM calls for 'Vocal for Local' push during Diwali season
India's Prime Minister has urged citizens to prioritise domestic products during the festive season, highlighting the growing international competitiveness of Indian goods. The appeal was made during his monthly radio address to the nation.
LSN India ·
The Prime Minister used his monthly 'Mann Ki Baat' broadcast to encourage Indians to embrace locally-made products as part of their Diwali celebrations this year. The initiative, commonly referred to as 'Vocal for Local', aims to strengthen domestic consumption and support Indian manufacturers and businesses.
Emphasing the potential of homegrown enterprises, the Prime Minister pointed to the increasing success Indian products have achieved in global markets. He noted that quality Indian goods are gaining recognition and acceptance worldwide, demonstrating the competitiveness of domestic manufacturers across various sectors.
The appeal comes at a time when India continues to focus on economic self-reliance and boosting local industries. Diwali, one of the nation's most significant shopping seasons, provides an opportune moment to encourage consumer preference for Indian-made items, from clothing and handicrafts to electronics and food products.
The 'Vocal for Local' campaign has been a key policy focus, aiming to build consumer awareness about the quality and value of domestic products while generating employment and supporting small and medium enterprises across the country.