PM Modi urges support for Indian brands ahead of Deepavali festival

In his Mann Ki Baat broadcast, Modi emphasised the importance of backing Indian-made goods and services, particularly as the nation approaches the festive season of Deepavali. The Prime Minister linked the 'Vocal for Local' movement to broader economic growth and self-reliance objectives.

Modi highlighted the growing success of Indian products on the global stage, underscoring how domestic enterprises are increasingly competing in international markets. The remarks align with the government's long-standing push to promote indigenous manufacturing and entrepreneurship across various sectors.

The Mann Ki Baat programme, a monthly radio address that reaches millions of listeners across India, has become a platform for Modi to communicate directly with citizens on matters of national interest. Past broadcasts have covered topics ranging from cultural preservation to economic initiatives and social welfare programmes.

The appeal to strengthen local businesses during the festive period reflects efforts to boost domestic consumption and support small and medium enterprises ahead of the year-end shopping season. Deepavali, one of India's most significant festivals, traditionally sees increased consumer spending and economic activity.