Culture & Entertainment · India Bureau
Pop star Pink transforms California ranch into organic wine venture
American musician Pink has successfully converted her 200-acre California property into a thriving organic wine business over the past decade. The venture, established after a $9 million investment in 2013, has grown from personal interest into a commercially successful winemaking operation.
LSN India ·
Pink, along with her husband Carey Hart, purchased the sprawling California ranch in 2013 for nearly $9 million, marking the beginning of an unexpected foray into viticulture. What started as a casual interest in winemaking evolved into a serious commercial endeavour as the couple invested time in understanding the craft.
The entertainer spent several years studying winemaking techniques and producing small batches for personal use before deciding to launch commercially. In 2014, Pink released her inaugural vintage under the Two Wolves label, signalling the official entry of the operation into the competitive wine market.
Since the initial release, the venture has matured considerably. Pink has assembled a dedicated team focused on organic farming practices and sustainable winemaking methods, transforming the ranch into a fully operational agricultural enterprise. The Two Wolves brand now represents a significant expansion of the property beyond its original function, demonstrating the viability of the organic wine segment in California's renowned wine regions.
The development reflects a growing trend among high-profile individuals investing in agricultural ventures and lifestyle brands, with an emphasis on organic and sustainable production methods gaining prominence among consumers.