World · India Bureau
Popular Punjabi influencer shot dead in Amritsar in apparent targeted attack
Mad Sandhu, a well-known makeup artist and social media personality, was killed by two unidentified gunmen on a motorcycle in Punjab's Amritsar city. Police have launched an investigation into the incident.
LSN India ·

A prominent Punjabi influencer and makeup artist was shot dead in Amritsar on Monday in what authorities believe was a targeted killing. Mad Sandhu was attacked by two unidentified assailants who arrived on a motorcycle, opened fire, and fled the scene, according to Sirivennela, Additional Deputy Commissioner of Police.
The incident has sent shockwaves through Punjab's social media community, where Sandhu had built a substantial following through makeup tutorials and lifestyle content. The exact motive behind the attack remains unclear, though investigators are treating it as a deliberate act.
Police have registered a case and begun efforts to identify and apprehend the suspects. Authorities are reviewing available evidence and appealing for information from the public. The investigation is ongoing, with officers examining potential motives including personal disputes or criminal rivalries.
The shooting adds to concerns about targeted violence in Punjab, a state that has grappled with criminal activity and organized disputes in recent years. Sandhu's death marks a significant loss within the region's digital content creation community.