Premium chicken breeds command prices up to Tk 10,000 per pair in Dhaka market

Poultry markets across Dhaka are witnessing a surge in sales of premium chicken breeds, with vendors reporting prices reaching up to Tk 10,000 for a pair of birds. The steep markup compared to standard poultry reflects shifting consumer preferences toward specialized chicken varieties bred for improved meat quality, egg production, or aesthetic appeal.

Retailers indicate that buyers willing to pay elevated prices are primarily drawn from upper-income households seeking better-quality poultry products. These premium breeds are often imported or bred locally through selective breeding programmes, commanding prices substantially higher than conventional chicken varieties available at traditional markets.

The trend underscores an emerging market segment within Bangladesh's poultry industry, where consumers with greater purchasing power are opting for specialty breeds despite significant price premiums. Market observers note that this segment remains concentrated in urban areas, particularly Dhaka, where consumer awareness and willingness to invest in premium food products continues to grow.

Vendors catering to this niche market report steady demand, particularly during festive seasons and special occasions when affluent families seek premium ingredients for their tables.