Prithviraj's 'Khalifa' Sees Box Office Momentum Slip on Third Day

Prithviraj Sukumaran's latest Malayalam release 'Khalifa' witnessed a softer performance at the box office on its third day, marking a continued decline in daily collections. The film earned Rs 1.90 crore on Saturday, bringing its cumulative net tally across India to Rs 9.65 crore.

The downward trajectory in daily figures suggests the film has struggled to maintain its opening momentum. Industry observers typically monitor the critical Saturday and Sunday collections as barometers for a film's overall viability during its opening weekend.

'Khalifa' joins a growing number of Malayalam releases navigating a competitive theatrical landscape. The film's performance over the coming days, particularly through the weekend, will be closely watched to determine whether it can stabilize its earnings or face further erosion in its box office prospects.

The collection pattern highlights the challenges Malayalam cinema faces in retaining audiences beyond opening day enthusiasm, a trend that has become increasingly pronounced in the post-pandemic theatrical environment.