PropertyGuru relaunches property reality show with celebrity guests

The property portal's reality competition is set to return with a new season, drawing 12 agents into a series of creative challenges designed to test their skills and ingenuity in the real estate sector. The programme will air on October 8, marking a return for the format following its earlier iterations.

The revival will feature appearances from several entertainment personalities, including content creator Tyler Ten and comedy group The Muttons, alongside media personality Annette Lee and other guest appearances. These celebrity participants are expected to add entertainment value and broader appeal to the competition.

The reality format pits property professionals against one another in non-traditional challenges that move beyond conventional sales metrics. By incorporating creative tasks and celebrity involvement, the programme aims to showcase different facets of the real estate industry while entertaining viewers.

PropertyGuru's decision to revive the series reflects growing interest in reality television formats focused on professional sectors. The combination of competitive elements and celebrity participation reflects a broader trend of mainstream entertainment figures engaging with niche industry content to reach wider audiences.

The exact broadcast platform and full participant details are expected to be announced ahead of the October 8 premiere date.