World · Philippines Bureau
Quezon upgrades herbal pavilion to boost Atimonan tourism
The Quezon Protected Landscape Herbal Pavilion is undergoing renovation to enhance its appeal as a tourist destination along the famous zigzag road in Atimonan. The upgrade will feature endemic herbal plants native to the province.
LSN Philippines ·
LUCENA CITY — Authorities in Quezon are revamping the Quezon Protected Landscape Herbal Pavilion to strengthen its position as a key attraction along Atimonan's distinctive zigzag road, known locally as the "Eme" or M-shaped route.
The enhanced facility will showcase a collection of endemic herbal plants unique to Quezon province, aimed at promoting the region's botanical heritage and natural resources to visiting tourists. The upgrade forms part of broader efforts to maximize the tourism potential of the scenic mountain passage that has become increasingly popular among travelers.
The pavilion's renovation represents a strategic investment in sustainable tourism development for the Atimonan area. Officials view the project as an opportunity to educate visitors about indigenous plant species while generating economic benefits for local communities through increased foot traffic along the route.
The improvements to the facility align with provincial initiatives to diversify tourism offerings beyond the road's famous scenic views and adventure tourism activities. The herbal pavilion is expected to serve as an educational and commercial hub celebrating Quezon's rich natural biodiversity.