World · India Bureau
Ranveer Singh Becomes BMW India Brand Ambassador, Eyes i7 Electric Sedan
Bollywood actor Ranveer Singh has been named brand ambassador for BMW India's newly launched 7 Series lineup. The prestigious appointment comes as the German automaker introduces both petrol and electric variants of its flagship sedan to the Indian luxury market.
LSN India ·
BMW India has enlisted Bollywood star Ranveer Singh as the face of its latest 7 Series campaign, marking a significant milestone in the automaker's premium vehicle strategy in India. The luxury carmaker recently unveiled the latest generation 7 Series with multiple powertrain options, including a fully electric variant in the form of the i7.
The appointment of Singh, known for his high-profile endorsements and lifestyle choices, underscores BMW's positioning of the 7 Series as a vehicle for discerning, contemporary Indian consumers. The 7 Series represents BMW's commitment to offering both traditional internal combustion engines and cutting-edge electric mobility solutions in the country's luxury segment.
The i7, BMW's electric iteration of the 7 Series, joins the petrol-powered variants in the company's India portfolio. The move reflects broader industry trends as premium automakers increasingly incorporate electrified powertrains to cater to environmentally conscious luxury buyers and comply with evolving emission standards.
The partnership signals BMW India's confidence in the Indian luxury automobile market and its strategy to tap into celebrity endorsements to enhance brand visibility among affluent consumers. Singh's association with the premium German brand aims to reinforce the 7 Series' positioning as an aspirational choice in India's high-end sedan category.