Real Madrid star Mbappe signs with On in major sportswear shift

Kylian Mbappe, one of world football's most prominent players, has terminated his sponsorship agreement with Nike to align with Swiss-based On. The partnership represents a significant development for On as it positions itself to compete in the global football equipment sector.

On has announced plans to launch its inaugural football boot collection next year, with the Mbappe deal serving as a cornerstone of its football division expansion. The brand's move into football sponsorship signals ambitions to challenge established manufacturers in one of sports' most lucrative markets.

Separately, On appointed legendary French striker Thierry Henry as its football director, further cementing the brand's commitment to the sport. Henry, regarded as one of the greatest strikers in football history, brings extensive experience and credibility to On's football initiatives.

Mbappe's switch from Nike, one of the world's largest sportswear manufacturers, underscores the competitive landscape for athlete endorsements. The Real Madrid forward joins a growing roster of elite athletes partnering with On as the brand expands beyond its running-shoe heritage.