Retailers impose purchase limits on N95 masks amid haze surge

Surging demand for N95 masks triggered by worsening haze conditions has prompted major retailers to introduce purchase limits in a bid to prevent stockouts and ensure wider availability.

Guardian, a prominent retail chain in the region, has rolled out daily purchase restrictions across its store network and online shopping platform. The move reflects growing consumer demand for respiratory protection as air quality deteriorates across South and Southeast Asia.

Retailers have long grappled with balancing consumer demand against inventory constraints during periods of poor air quality. The introduction of purchase caps typically allows stores to serve a broader customer base by preventing bulk buying that can deplete supplies.

The masks remain in high demand among residents seeking to mitigate health risks posed by transboundary haze pollution, which periodically affects air quality across the region. Health authorities have consistently advised vulnerable populations, including children and the elderly, to limit outdoor exposure during haze episodes and use appropriate respiratory protection when necessary.