Royal Enfield hikes Classic 350 prices ahead of festive season

Royal Enfield has announced a price increase for its Classic 350, one of India's most popular two-wheeler models, in what represents a significant jump for the entry-level retro motorcycle segment. The timing of the price revision, announced ahead of the festive season when two-wheeler sales typically surge, has caught the attention of prospective buyers planning purchases.

The Chennai-based motorcycle manufacturer had earlier this year refreshed the Classic 350 with enhanced features and a new colour variant in white, aimed at maintaining the model's appeal in a competitive market. The Classic 350 has long been a volume driver for Royal Enfield, consistently ranking among the country's bestselling motorcycles across both the premium and mass-market segments.

The price increase reflects broader inflationary pressures affecting the automotive sector, though the exact quantum of the hike was not immediately detailed. Industry observers note that two-wheeler manufacturers have gradually adjusted prices over the past year as input costs and commodity prices have fluctuated.

The move comes as Royal Enfield continues to expand its product portfolio and strengthen its presence in emerging markets across South and Southeast Asia. The company faces intensifying competition in the mid-range motorcycle category, where pricing remains a critical factor influencing consumer purchasing decisions.