Culture & Entertainment · India Bureau
Royal Enfield, MP Tourism partner to develop adventure motorcycle routes
A two-year collaboration between Madhya Pradesh's tourism authority and Royal Enfield will see the development of dedicated motorcycle routes across the state's wildlife reserves and heritage sites. An inaugural 10-day expedition featuring 22 riders will map destinations and establish best practices for responsible adventure tourism.
LSN India ·
Madhya Pradesh Tourism Board and motorcycle manufacturer Royal Enfield have announced a comprehensive partnership aimed at establishing the state as a premier adventure tourism destination. The two-year initiative will focus on creating dedicated motorcycle routes that traverse the region's renowned wildlife sanctuaries and cultural heritage locations.
The partnership's first phase involves a 10-day expedition bringing together 22 experienced riders to chart scenic routes and identify key tourism infrastructure requirements. The expedition will serve as a proof-of-concept for sustainable adventure tourism practices while showcasing Madhya Pradesh's attractions to a broader audience.
Through this collaboration, both parties aim to develop comprehensive motorcycle tourism circuits that meet international standards while promoting responsible travel practices. The routes will be designed to balance adventure seekers' interests with conservation efforts and local community engagement.
Royal Enfield's involvement brings expertise in two-wheeler tourism and adventure mobility to the initiative. The partnership aligns with broader efforts across India's tourism sector to diversify offerings and attract domestic and international visitors seeking experiential travel alternatives.
The route development work is expected to generate employment opportunities for local guides and service providers while contributing to economic growth in Madhya Pradesh's tourism sector.