Business · Sri Lanka Bureau
Samagi Spice Exports launches Ceylon Cinnamon beverage brand
Samagi Spice Exports is diversifying its portfolio with the introduction of SPICEUP, a new beverage line featuring Ceylon Cinnamon as a key ingredient. The brand will be officially launched at the University of Ruhuna in Matara on Saturday, 17 October 2026.
LSN Sri Lanka ·
Samagi Spice Exports (Pvt) Ltd is expanding beyond its traditional spice export business with the debut of SPICEUP, a new Sri Lankan beverage brand leveraging the country's renowned Ceylon Cinnamon. The launch event will take place at the University of Ruhuna in Matara, marking a significant milestone for the company as it enters the value-added beverages segment.
The company, which has operated since 1969, has built its reputation on spice exports and is now capitalizing on Ceylon Cinnamon's international demand and health-conscious consumer trends. SPICEUP represents a strategic shift in the company's business model, allowing it to capture growing opportunities in the premium beverage market while leveraging its established supply chain and product expertise.
The grand launch on 17 October 2026 will showcase the new beverage range to industry stakeholders, consumers, and media representatives. The event underscores Samagi Spice Exports' commitment to innovation and local product development while supporting Sri Lanka's agricultural sector.