SARAS Mela in Vijayawada crosses ₹5 crore sales milestone in eight days

The national SARAS Mela in Vijayawada has generated ₹5 crore in sales within its first eight days of operation, demonstrating significant commercial traction for the artisan-focused marketplace. The event has attracted considerable footfall from across the region, with visitors engaging with products ranging from handicrafts to food items and traditional textiles.

SARS Mela, an initiative designed to provide direct market access to rural artisans, small entrepreneurs, and self-help groups, has established itself as a key platform for promoting handmade and traditional products. The Vijayawada edition reflects the growing consumer appetite for authentic, locally-produced goods in the state.

The strong sales performance during the initial phase suggests sustained interest in the mela format, which eliminates intermediaries and connects producers directly with consumers. Organizers attributed the robust figures to effective promotion and the diverse range of products on display, catering to various consumer preferences.

The mela continues to draw participants from across South India, serving as a marketplace for artisans while also promoting traditional crafts and entrepreneurship in rural communities. Officials indicated that the event remains on track to achieve its commercial targets during its full scheduled duration.