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Saudi Princess Reema joins All Women's Sports Network as adviser

Saudi Arabia's US ambassador Princess Reema Bandar Al-Saud has taken on an advisory role with All Women's Sports Network, bolstering the media company's push to expand women's sports coverage across the Middle East and globally.

LSN Singapore · 6 October 2026

Saudi Princess Reema joins All Women's Sports Network as adviser

Princess Reema Bandar Al-Saud, who serves as Saudi Arabia's ambassador to the United States, has been appointed as an adviser to All Women's Sports Network, the media platform announced this week. The appointment underscores AWSN's ambitions to broaden its reach and editorial scope in covering women's athletic competition across the Middle East and internationally.

The All Women's Sports Network operates as a dedicated digital media company focused on women's sports reporting and coverage. The addition of Princess Reema to its advisory board signals the network's commitment to enhancing its presence in a region where women's sports has traditionally received limited mainstream media attention.

Princess Reema, a prominent figure in Saudi Arabia's recent social and cultural initiatives, brings international diplomatic experience and visibility to the role. Her involvement with AWSN comes amid broader shifts in Middle Eastern attitudes toward women's participation in sports and public life.

The appointment reflects growing recognition of women's sports as an important media category with significant audience potential. AWSN's expansion efforts suggest increasing commercial and editorial interest in women's athletic competition across South and Southeast Asia and the broader region.