SBI's Eternal Card brings up to 10% discounts on popular delivery apps

State Bank of India has unveiled the Eternal credit card, designed to provide recurring discounts and cashback benefits for frequent users of digital commerce and food delivery services. The card offers up to 10% discounts across Zomato, Blinkit, and District, positioning itself as a competitive option for consumers in India's growing digital payments ecosystem.

Beyond the headline discount rates, the card extends cashback benefits on transactions with select partner merchants, though these rewards are subject to monthly spending caps. The tiered structure aims to incentivize repeat usage across preferred platforms while managing the issuer's cost exposure.

The offering comes as Indian credit card issuers increasingly target lifestyle segments with category-specific benefits. SBI has structured the Eternal card to appeal to consumers who regularly utilise food delivery, quick commerce, and online shopping services—segments that have seen significant growth in urban India over recent years.

Prospective cardholders should note that annual fees and other charges apply to the product. Users are advised to review the full terms and conditions, including spending thresholds and monthly reward caps, before applying.