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Seoul's Myeong-dong maintains dominance in South Korea's retail tourism

The historic shopping district in Seoul's Jung-gu district continues to lead the country's tourist retail spending, capturing nearly a quarter of all foreign credit card transactions for shopping purposes.

LSN Singapore · 13 September 2026

Seoul's Myeong-dong maintains dominance in South Korea's retail tourism

Myeong-dong has solidified its position as South Korea's premier tourist shopping destination, with the Jung-gu district accounting for approximately 24 percent of foreign-card spending on retail purchases across the nation.

The bustling commercial hub, located in central Seoul, has long been a magnet for international visitors seeking luxury goods, cosmetics, and fashion items. Its concentration of flagship stores, duty-free shops, and high-street retailers continues to drive substantial consumer spending among overseas tourists.

The figures underscore Myeong-dong's enduring appeal to foreign shoppers, despite increasing competition from other retail districts and online shopping platforms. The district's accessibility via public transportation and its reputation for competitive pricing have contributed to its sustained market leadership.

For Singapore visitors and regional tourists, Myeong-dong remains a key shopping destination when traveling to Seoul, reflecting its significance in South Korea's broader tourism and retail economy.