World · Singapore Bureau
Singapore tightens rules on social media advertiser identity verification
Social media platforms operating in Singapore must now verify the identities of advertisers under a new industry code, with non-compliance carrying criminal penalties of up to S$1 million.
LSN Singapore ·
Singapore has introduced stricter requirements for social media platforms to verify advertiser identities as part of efforts to combat online criminal activities and protect consumers from fraudulent advertising.
Under the new code, platforms including Facebook, Instagram, TikTok and Twitter must implement robust identity verification procedures for all advertisers operating on their services. The measure aims to increase transparency in digital advertising and reduce the prevalence of scams and misleading campaigns that exploit Singapore's growing online user base.
Failure to comply with the advertiser identity verification requirements constitutes a criminal offence under the Online Criminal Harms Act. Platforms found in breach face substantial fines of up to S$1 million, underscoring the government's commitment to enforcing the regulations.
The move reflects Singapore's broader regulatory approach to digital platforms, balancing innovation with consumer protection and public safety. Authorities have previously tightened rules on content moderation, data protection and online harassment.
Platforms have been given timelines to implement the necessary technical and operational changes to meet the new standards. Industry observers expect the requirements will prompt similar measures across other Southeast Asian jurisdictions seeking to regulate digital advertising practices.