SiriusXM taps Tubi streaming chief Sud as new CEO

SiriusXM Holdings Inc. announced on Wednesday that it has selected Anjali Sud to become its next Chief Executive Officer, effective January 1, 2027. Sud currently serves as Chief Executive of Tubi, a free ad-supported streaming television service. She will replace Jennifer Witz, who has led the satellite radio broadcaster through a period of strategic transformation.

The appointment reflects SiriusXM's effort to chart a new growth trajectory in an increasingly competitive media and entertainment landscape. Sud brings experience from the digital streaming sector, where Tubi has emerged as a notable player in offering free, ad-supported content to viewers across North America.

Sud's tenure at Tubi has focused on expanding the platform's content library and user engagement. Her background positions her to address evolving consumer preferences and competition in the audio and entertainment sectors as SiriusXM navigates the transition from traditional satellite radio toward a more diversified media platform.

The company's board of directors authorized the appointment following a comprehensive search process. SiriusXM, which operates satellite radio services and digital audio platforms, has faced pressure to revive subscriber growth amid competition from streaming services and podcasting platforms.

Witz will remain with the company through a transition period to ensure continuity during the leadership changeover, according to the announcement.