Skechers and UFlex ink sponsorship deals with Delhi cricket body

The Delhi and District Cricket Association (DDCA) has announced fresh sponsorship partnerships with Skechers and UFlex ahead of the 2026-27 domestic cricket season, marking a significant step in the regional body's commercial expansion strategy.

DDCA President Rohan Jaitley said the partnerships were central to the association's broader efforts to deepen its commercial relationships and provide enhanced institutional backing to its teams competing across various formats during the upcoming season.

The agreements with the footwear manufacturer and the flexible packaging solutions provider represent growing corporate interest in Delhi cricket. Such sponsorships provide crucial financial resources that enable cricket associations to improve infrastructure, training facilities, and player development programmes across age groups.

The DDCA, one of India's most prominent state cricket associations, has consistently worked to attract multiple revenue streams through sponsorships and commercial partnerships. These latest deals underscore the association's ability to engage brands seeking visibility within the cricket ecosystem in India's national capital region.