World · India Bureau
Skechers India bolsters running program with four elite athlete signings
Footwear brand Skechers has expanded its performance running roster in India by recruiting four accomplished distance runners. The athletes will represent the company during the domestic running season using Skechers' AERO Elite footwear line.
LSN India ·
Skechers India has announced the addition of four elite runners to its sponsored athlete program, marking a strategic expansion of the company's presence in the country's competitive running circuit. The recruits—Priti Lamba, Dharmender Kumar, Lovepreet Singh, and Aarti Pawara—will compete throughout India's running season in the brand's specialized AERO Elite footwear collection.
The move reflects Skechers' commitment to supporting India's running community and aligns with the company's broader strategy to establish itself as a key player in the performance athletics segment. Each athlete brings considerable experience and achievement in distance running, contributing to a roster designed to showcase the technical capabilities of the AERO Elite line.
The AERO Elite footwear series represents Skechers' investment in advanced running technology, engineered to meet the demands of competitive and serious recreational runners. By featuring accomplished Indian athletes in the lineup, the brand aims to strengthen its credibility within the domestic running market.
The partnership underscores the growing professionalization of running in India and the increasing willingness of major international sportswear manufacturers to invest in developing local talent and market presence across the region.