Sleeping infant's image adorns KSRTC luxury buses for nearly two decades

The memorable image, which has become synonymous with KSRTC's luxury bus service, originated from a commercial photography assignment that has stood the test of time. Bengaluru-based commercial photographer Senthil Kumar Muruganandhan was commissioned to create the advertisement that would eventually become one of the most recognizable visuals in regional transportation marketing.

The sleeping infant in the stroller was chosen to convey messages of safety, comfort, and trustworthiness that the Airavat Club Class brand sought to project to its passengers. The simplicity and universal appeal of the image—a peaceful child at rest—proved effective in communicating the premium service experience offered by the luxury bus segment.

Nearly two decades after that initial photoshoot, the image remains a fixture on KSRTC's Airavat Club Class buses that serve passengers traveling between Karnataka and adjoining states. The longevity of the campaign speaks to the enduring power of the photograph, which has become embedded in the visual culture of regional bus travel.

Muruganandhan's work exemplifies how strategic commercial photography can transcend its original purpose, evolving into an iconic representation of a brand's identity and values across multiple years and countless journeys undertaken by passengers throughout South India.