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Smriti Mandhana Appointed UNICEF India Celebrity Advocate

The Indian women's cricket captain has been named a UNICEF India Celebrity Advocate on International Day of the Girl, highlighting her role as a prominent sports figure and advocate for youth empowerment.

LSN India · 11 October 2026

Smriti Mandhana has been designated as a UNICEF India Celebrity Advocate, the appointment coming as the star cricketer assumes her new role leading the Indian women's cricket team. The recognition underscores Mandhana's standing as one of India's most prominent athletes and her potential to influence conversations around youth development and girls' empowerment.

Mandhana was appointed captain of the Indian women's cricket team earlier this week, taking over from Harmanpreet Kaur. The timing of the UNICEF appointment aligns with International Day of the Girl, an annual observance dedicated to highlighting the rights and challenges facing girls globally.

As a Celebrity Advocate, Mandhana will lend her profile and platform to UNICEF India's initiatives, which focus on children's rights, education, health, and protection. Her appointment reflects the organization's broader strategy of leveraging high-profile athletes to amplify messages around girl-child education and empowerment across South Asia.

The 27-year-old opener has established herself as one of world cricket's leading figures, known for her aggressive batting style and consistency in international matches. Her elevation to the captaincy represents a significant milestone for Indian women's cricket and positions her as a key influencer beyond the sport.