Social media campaigns wrap up ahead of Calicut University student elections

Candidates contesting the University of Calicut's college union elections have wrapped up their campaign activities, with digital platforms playing a prominent role in reaching the student electorate. Instagram Reels emerged as a particularly effective tool for candidates seeking to engage voters through short-form video content during the campaign period.

The shift toward social media campaigning reflects broader trends in student politics across Indian universities, where digital platforms have become increasingly central to electoral strategies. Candidates utilized various online channels to present their manifestos and connect with fellow students ahead of the polling day.

The university will conduct voting for the college union positions on October 15. The elections will determine key office-bearers responsible for representing student interests and organizing campus activities throughout the academic year.

Election officials at the university have overseen the campaign period to ensure compliance with electoral guidelines. The conclusion of the campaigning phase marks the final stretch before students cast their votes to select their representatives.