Softlogic to launch three Asian food brands in Sri Lanka market

Softlogic Holdings, one of Sri Lanka's leading retail and hospitality groups, is set to bring three established Asian dining brands to the local market. The expansion will introduce Wow! Momo, a renowned Indian momos chain; Tiong Bahru Bakery, a Singapore-based bakery concept; and Mad Over Donuts, a popular dessert brand, to Sri Lankan consumers.

The move represents Softlogic's continued strategy of diversifying its food and beverage offerings and bringing international dining experiences to the island. The group has established itself as a major player in Sri Lanka's retail and hospitality sectors through various business ventures and franchise partnerships.

Details regarding the specific launch timelines, locations, and operational structure for the three brands remain to be disclosed. The introduction of these international concepts is expected to cater to Sri Lanka's growing demand for diverse dining options and international food experiences, particularly in urban centres.

Softlogic's expansion into these dining segments aligns with broader trends in South Asia's food and beverage market, where franchise-based restaurant models have gained significant traction among both consumers and investors seeking quality dining alternatives.