Technology · Singapore Bureau
South Korea's New Football Coach Shuns AI in Bid to Win Over Fans
South Korea's newly appointed football coach has pledged to avoid artificial intelligence in tactical decisions, seeking to restore public confidence in the national team. The move comes as the coach faces a performance evaluation ahead of the Asian Cup in January-February.
LSN Singapore ·

Robert Moreno has taken the helm of South Korea's national football team with a commitment to traditional coaching methods, rejecting the use of artificial intelligence in match preparation and tactical analysis. The decision reflects an effort to reconnect with supporters who have grown increasingly critical of the team's recent performances.
Moreno's appointment comes at a pivotal moment for South Korean football, with the Asian Cup tournament just months away. The coach's pledge to rely on conventional coaching expertise and human judgment signals a departure from any previous reliance on technological aids in decision-making processes.
The 45-year-old Spanish coach, who previously managed the national teams of United Arab Emirates and Morocco, faces scrutiny as he begins his tenure. His continuation with the squad beyond the Asian Cup remains contingent on an evaluation of his performance during the tournament.
The emphasis on traditional coaching methods aligns with efforts to rebuild trust between the national team and Korean football fans, who have expressed frustration with recent results and team direction. Moreno's approach suggests a return to focus on player development, tactical innovation through experience, and direct coaching engagement.