Sri Lanka breaks into top 80 global ease of doing business rankings

Sri Lanka has secured a position within the top 80 nations in the Global Soft Power Index's ease of doing business rankings, according to Brand Finance's latest assessment. The achievement represents progress in the island nation's efforts to improve its business climate and international competitiveness.

The Global Soft Power Index evaluates countries across multiple dimensions, with ease of doing business serving as a key indicator of economic and regulatory environment quality. The metric encompasses factors such as startup procedures, licensing requirements, labour regulations, and overall administrative efficiency for commercial enterprises.

The ranking reflects ongoing structural improvements within Sri Lanka's business sector, though economists note that sustained advancement will require continued focus on regulatory streamlining and infrastructure development. The nation faces ongoing economic challenges that require careful management alongside business environment reforms.

Brand Finance's index serves as a barometer for how countries project power and influence through non-military means, including economic competitiveness and institutional effectiveness. Rankings in such indices can influence investment decisions and international business perception, making improvements in these metrics potentially significant for attracting foreign direct investment and supporting domestic entrepreneurship.