Sri Lanka ranks among world's top ten tourism index improvers

Sri Lanka's advancement in the World Economic Forum's Travel and Tourism Competitiveness Index underscores the country's growing efforts to strengthen its position as a regional tourism destination. The ranking places the island nation among a select group of countries demonstrating marked improvements in tourism infrastructure, safety, sustainability practices, and visitor experience standards.

The improvement comes as Sri Lanka continues to rebuild its tourism sector following the economic challenges of recent years. The nation's diverse attractions—ranging from cultural heritage sites and wildlife reserves to coastal beaches and tea plantations—have positioned it as an increasingly competitive destination for international travelers.

The WEF index evaluates countries across multiple dimensions including business environment, safety and security, health and hygiene standards, human resources and labour market development, and environmental sustainability. Sri Lanka's advancement suggests measurable gains across these critical performance areas that directly impact visitor experiences and travel decisions.

The recognition provides momentum for Sri Lanka's tourism recovery efforts and signals to potential investors and visitors that the country is committed to maintaining international standards in travel and hospitality sectors. Tourism remains a vital foreign exchange earner for the Sri Lankan economy, making improvements in global competitiveness ratings particularly significant for the nation's economic outlook.