Studds launches Looney Tunes-branded helmet at ₹1,395 for young riders

Studds Accessories has entered the branded helmet segment with the launch of a Looney Tunes-themed safety helmet priced at ₹1,395. The product is a collaboration with Warner Bros. Discovery Global Consumer Products, combining popular cartoon characters with motorcycle safety standards.

The helmet has been specifically engineered with younger riders in mind, featuring designs that appeal to the youth demographic. The product comes equipped with Bureau of Indian Standards (BIS) certification, meeting mandatory safety requirements for two-wheeler riders across India.

Beyond its visual appeal, the helmet incorporates scratch-resistant technology to maintain its appearance during regular use. The scratch-proof feature addresses a common concern among riders regarding helmet durability and maintenance over extended periods of use.

The launch represents an effort by Studds to differentiate its product portfolio through licensed character partnerships while maintaining compliance with Indian safety standards. The ₹1,395 price point positions the helmet in the affordable segment of India's two-wheeler safety equipment market, where safety compliance remains inconsistent among younger users.