Sun Group showcases Vietnam tourism at Asia-Pacific travel summit

Sun Group's presence at the Asia-Pacific travel showcase highlighted Vietnam's growing appeal as a destination, with Phu Quoc emerging as a key draw for regional visitors. The group's exhibition space facilitated direct engagement between company representatives and potential international partners, enabling discussions around market expansion and new distribution channels for tourism services across Southeast Asia and beyond.

Phu Quoc is gaining traction among travelers from major regional markets. The island destination has been identified among the top 10 trending travel choices for Indian tourists planning trips in 2027, signaling strong demand from one of Asia's largest tourism-generating countries.

The showcase comes as Phu Quoc accelerates infrastructure development ahead of hosting the Asia-Pacific Economic Cooperation summit in 2027. Meanwhile, the destination continues to enhance its entertainment offerings, with major productions such as Symphony of the Sea Season 3 drawing international attention and positioning the island as a regional entertainment hub.

Sun Group's participation underscores Vietnam's strategy to strengthen its tourism positioning in key Asian markets and leverage regional connectivity to attract higher visitor volumes and investment in hospitality infrastructure.