Sun TV surges on de-merger speculation; stock hits 9-year intraday high

Sun TV Network's stock price surged on Tuesday, gaining 20% intraday to record its sharpest one-day jump in over nine years, amid reports of a potential de-merger of the company's sports business. The rally was fueled by market speculation around a possible separation of the sports division from the media and broadcasting entity.

The Bombay Stock Exchange sought formal clarification from Sun TV Network on September 30, 2026, following media reports quoting unnamed sources on the potential de-merger plan. The company's official response to the stock exchange query is awaited, which could provide clarity on the proposal's status and timeline.

The stock's momentum has been particularly pronounced over the past week, with shares gaining approximately 45% since last week, signaling strong investor interest in the potential restructuring. Market analysts have attributed the rally to hopes that a de-merger could unlock value for shareholders by allowing the sports division to operate as a standalone entity with its own growth trajectory.

Sun TV Network operates one of India's largest private television networks alongside significant sports broadcasting and production assets. The company's stock volatility reflects investor appetite for corporate restructuring plays that could lead to better capital allocation and focused business strategies.