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Supreme Court proposes Kohli for pollution awareness drive as firecracker debate intensifies

India's Supreme Court has suggested enlisting cricket star Virat Kohli to lead a public awareness campaign on air pollution, even as the nation grapples with contentious firecracker restrictions ahead of the festive season.

LSN India · 30 October 2026

Supreme Court proposes Kohli for pollution awareness drive as firecracker debate intensifies

The Supreme Court's proposal comes amid ongoing deliberations on whether to enforce stricter curbs on firecrackers to combat rising pollution levels, particularly in Delhi and the National Capital Region during winter months. The court appears to be considering a multi-pronged approach that combines regulatory measures with high-profile advocacy to address public health concerns linked to air quality deterioration.

The suggestion to involve a prominent public figure like Kohli reflects the judiciary's recognition that engaging celebrities can amplify environmental messaging and reach wider audiences across the country. The cricketer's significant social media presence and public standing make him a potential vehicle for promoting pollution awareness initiatives.

The firecracker ban remains contentious, with various stakeholders—including environmental groups, religious organizations, and traders—presenting competing interests. While environmentalists argue strict restrictions are necessary to combat air pollution, others contend that seasonal celebrations form an integral part of cultural traditions and should not be entirely curtailed.

The court's dual approach of exploring celebrity endorsements while managing the firecracker controversy suggests an attempt to balance public health imperatives with social and cultural considerations. Officials are expected to coordinate further on implementing the awareness campaign and determining the scope of any festive season restrictions.