Technology · India Bureau
Swiggy Enters Travel Concierge Market With New CREW App Launch
India's leading food delivery platform Swiggy has announced its foray into the travel services segment through a new personal travel concierge application called CREW. The offering is currently available exclusively to paid members and invited travellers on the CREW app.
LSN India ·
Swiggy, which has established itself as a dominant player in India's food and quick commerce sectors, is now expanding its footprint into the travel and lifestyle services market. The company's travel concierge service is designed to assist users with personalised travel planning and booking solutions.
The CREW app launch marks Swiggy's strategic diversification beyond its core delivery operations. By entering the travel segment, the company aims to tap into India's growing travel and tourism market, which has seen significant expansion in recent years as consumer spending on leisure activities increases.
The service is currently operating on an exclusive basis, with access limited to paid members of the platform and invited travellers. This phased launch approach allows Swiggy to refine its offering and gather user feedback before potentially scaling the service to a broader audience.
The move reflects a broader trend among Indian technology companies to expand into adjacent service categories. As Swiggy builds its travel concierge offering, the company will compete with existing players in India's online travel and lifestyle services market.
Details regarding pricing, specific services offered, and the timeline for broader availability have not been immediately disclosed by the company.