Tamil Nadu launches subsidised vegetable bundle ahead of Deepavali festival

The Tamil Nadu administration has rolled out a dedicated vegetable package as part of its Vetri programme, timed to coincide with the Deepavali celebrations. The scheme seeks to make fresh, essential vegetables available to consumers at subsidised rates during the festive period when demand typically surges.

The Vetri vegetable pack includes a curated selection of commonly used produce, enabling households to access quality vegetables at controlled prices. The initiative reflects the state government's effort to manage food inflation and ensure affordability during major festivals when grocery expenses tend to increase for families preparing for festivities.

The package is being distributed through designated retail points and government outlets across Tamil Nadu. Officials stated the programme aligns with the broader objective of supporting consumers and stabilizing vegetable prices in the market during the peak festive season.

The move comes as part of the state's ongoing consumer welfare initiatives, which aim to provide relief to middle and lower-income households through subsidised essential commodities during significant celebrations and festivals throughout the year.