Tamil Nadu liquor sales surge to ₹441 crore during Deepavali festival

Tamil Nadu's state-run liquor retailer achieved record Deepavali sales of ₹441 crore, reflecting robust consumer purchasing during the festival season. The sales figures underscore sustained demand for alcoholic beverages during major festivals, despite operational challenges faced by the retailer.

Chennai led sales volumes with ₹95.85 crore, followed closely by the Tiruchi zone at ₹98.97 crore. The Madurai region contributed ₹88.38 crore to the overall tally, indicating strong festival spending across southern districts of the state.

The milestone sales came as Tasmac outlets grappled with point-of-sale (POS) machine malfunctions during peak shopping periods. The technical issues did not significantly dampen sales momentum, suggesting customers persisted with purchases despite checkout delays at retail counters.

The strong Deepavali performance adds to Tasmac's revenue during the festive calendar, when consumer spending typically accelerates across urban and semi-urban markets. State officials are likely to view the results as a positive indicator of retail activity and consumer confidence heading into the latter part of the financial year.