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Thai Families Avoid Praising Beautiful Children, Fearing Evil Spirits

In Thailand, some families deliberately refrain from complimenting attractive children, sometimes even making disparaging remarks instead. The practice stems from a traditional belief that excessive praise of a child's beauty may attract malevolent spirits.

LSN India · 7 November 2026

Thai Families Avoid Praising Beautiful Children, Fearing Evil Spirits

Thailand is home to numerous cultural traditions that may strike outsiders as unusual, and one such practice involves the deliberate avoidance of lavish compliments directed toward young children. In certain Thai households, families consciously limit or altogether eschew praising a child's physical appearance, particularly beauty or attractiveness.

According to the belief system underlying this custom, openly admiring a child's good looks—particularly in excess—can draw the attention of malevolent spirits or supernatural entities. To guard against such spiritual interference, some Thai parents and relatives have adopted the counterintuitive approach of making mildly negative comments about a child's appearance instead of positive ones.

This practice reflects broader Southeast Asian traditions regarding spiritual beliefs and protective measures for children. Similar customs exist across the region, where folk beliefs about supernatural forces influence everyday social interactions and child-rearing practices.

While modernization has reduced adherence to such customs in urban Thailand, the tradition persists in many communities, particularly in rural and culturally conservative areas. It serves as a reminder of how deeply spiritual and supernatural beliefs remain woven into the fabric of family life and social etiquette across parts of South and Southeast Asia.