Business · Singapore Bureau
The Trade Desk cuts 15% of workforce; Singapore operations impacted
The US advertising technology company has initiated a significant global restructuring that affects its Singapore team. The layoffs have prompted affected employees to share their experiences on social media.
LSN Singapore ·
The Trade Desk, a major player in the programmatic advertising sector, has announced a reduction of 15 percent across its global workforce as part of a broader operational restructuring. The layoffs span multiple regions, with the company's Singapore office among those affected by the cost-cutting measure.
The decision impacts staff at various levels within the organisation. Several employees based in Singapore have publicly discussed the redundancies on social media platforms, providing insight into the scope and nature of the job cuts affecting the city-state's tech and advertising sectors.
The Trade Desk, which provides a self-service platform for digital advertising buyers, operates across numerous markets in Asia-Pacific. The layoffs represent one of several major workforce reductions announced by technology and advertising firms in recent months as the sector navigates shifting market conditions and economic headwinds.
The company has not yet issued detailed public commentary on the specific rationale behind the restructuring or timeline for implementation of the reductions. Industry observers are monitoring whether additional tech companies operating in Singapore may face similar headcount adjustments.