TikTok to broadcast India-New Zealand T20 cricket series live

In a significant digital expansion of cricket broadcasting, New Zealand Cricket and Sky Sports have partnered to livestream the powerplay overs of select matches from the forthcoming T20 International series between India and New Zealand on the TikTok platform.

The arrangement will see the first six overs of certain fixtures made available through TikTok, providing cricket enthusiasts with a novel viewing experience during the critical opening phase of each match. The move represents an attempt to reach younger audiences through social media channels and expand the accessibility of international cricket content.

This initiative follows global trends of sports bodies collaborating with digital platforms to broaden their audience base beyond traditional broadcasting networks. By focusing on the powerplay period—typically the most action-packed phase of T20 cricket—the broadcasters aim to capitalize on short-form content consumption patterns prevalent among social media users.

The partnership underscores the evolving landscape of cricket content distribution, with established broadcasters increasingly leveraging social platforms to complement their traditional television offerings. The specific matches to be covered and regional availability details are yet to be officially confirmed by the stakeholders involved.