Titan Eyes Smaller Brand Acquisitions to Boost Premium Watch Portfolio

Titan Company is open to acquiring or investing in smaller brands as it pursues aggressive growth in the premium and luxury watch market, according to the company's Chief Marketing Officer Ranjani Krishnaswamy. The strategy forms part of Titan's broader efforts to expand its footprint across multiple segments and geographic markets.

Titan is experiencing strong consumer demand heading into the festive season, which the company expects to be particularly robust this year. Krishnaswamy attributed the optimism to healthy consumer sentiment and an early wedding season that coincides with a delayed Diwali festival, traditionally a peak buying period for jewellery and watches.

"We are looking at a very robust demand. We are seeing a very healthy start to the festive season," Krishnaswamy told PTI, adding that the company is working to keep pace with surging consumer interest. "We are very optimistic and, hand on heart, we are struggling to ensure we have the capacity to service demand."

When evaluating potential acquisitions, Titan is focused on opportunities that complement its long-term strategic ambitions and enable deeper market penetration. The company's pursuit of smaller brands reflects a broader industry trend of consolidation among larger players seeking to diversify their product offerings and reach new customer segments.