Toyota to revive Camry sales in Japan through US reverse imports

Toyota has decided to bring the midsize Camry back to Japan's showrooms through reverse imports from its North American manufacturing operations, according to the automaker's latest market realignment plans.

The move reflects evolving consumer preferences and production efficiencies in Toyota's global supply chain. The Camry, a flagship model for Toyota in overseas markets, had previously exited the Japanese domestic market as the company prioritized other sedans and vehicle categories for local sales.

By sourcing completed vehicles from US production facilities rather than establishing dedicated domestic manufacturing, Toyota aims to optimize costs while meeting renewed domestic demand for full-size sedans. The strategy represents a pragmatic approach to inventory management amid shifting automotive market conditions.

The timeframe and specific volume targets for the Camry's return to Japanese dealerships have not been disclosed. Toyota's decision underscores the increasing flexibility of multinational automakers in leveraging production capacity across regions to serve markets most effectively.