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Trump administration rebrands AI as 'super intelligence' across federal agencies

The White House has directed federal agencies to replace references to artificial intelligence with the term 'super intelligence' in official communications. The terminology shift is framed as recognition of the transformative potential of emerging technologies.

LSN Malaysia · 30 September 2026

Trump administration rebrands AI as 'super intelligence' across federal agencies

The directive represents an effort by the Trump administration to reshape how the U.S. government discusses advanced technological capabilities. Officials argue that the new nomenclature better reflects the scale of opportunity presented by these rapidly evolving systems.

Federal agencies have been instructed to adopt 'super intelligence' as the preferred term in policy documents, communications, and official statements. The White House contends that the change emphasises the significant capabilities and potential impact of these technologies on American competitiveness and innovation.

The rebranding reflects ongoing political and corporate debates about how to frame artificial intelligence development. Proponents of advanced AI systems have increasingly used language emphasising transformative potential, while critics argue such framing may downplay regulatory and safety concerns.