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Trump announces US to rebrand artificial intelligence as 'super intelligence'

US President Donald Trump has announced plans to rebrand artificial intelligence as 'super intelligence', signaling a shift in how the technology sector frames advanced computing capabilities. The move comes as Trump emphasizes the infrastructure requirements and collaborative responsibilities of tech firms in supporting data centre host communities.

LSN India · 29 September 2026

During recent remarks, Trump indicated that the United States would adopt 'super intelligence' as the preferred terminology for what is commonly known as artificial intelligence, suggesting the rebrand reflects the scope and significance of the technology's capabilities. The announcement underscores the administration's focus on positioning America at the forefront of advanced computing development.

Trump stressed that supporting the infrastructure necessary for advanced computing extends beyond technological innovation. Tech companies operating data centres must actively engage with and provide support to the local communities and towns where these facilities are located, he noted, framing corporate responsibility as integral to the sector's growth.

The emphasis on community collaboration reflects broader concerns about the concentration of data centre development and its impact on local resources, particularly energy consumption and workforce development. By linking technological advancement to local community support, the administration appears to be addressing potential tensions between rapid tech sector expansion and regional development priorities.

The rebranding initiative signals the administration's intent to reshape public discourse around advanced computing technologies, potentially influencing how policymakers, industry leaders, and the broader public conceptualize and discuss the field's future trajectory and implications.