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Trump-branded caps emerge as campaign tool in Israel's upcoming elections

With Israeli elections scheduled for October 27, 2026, Donald Trump-themed merchandise is appearing in Jerusalem's Old City markets. Prime Minister Benjamin Netanyahu's Likud party is reportedly incorporating the red caps into its election campaign strategy.

LSN India · 26 October 2026

Trump-branded caps emerge as campaign tool in Israel's upcoming elections

Jerusalem's historic Old City bazaar has become an unexpected marketplace for political merchandise as Israel prepares for national elections later this year. Alongside traditional Jewish religious headwear, vendors are now stocking red caps bearing Donald Trump's likeness and branding, marking a notable shift in campaign tactics.

The appearance of Trump-branded merchandise coincides with Netanyahu's Likud party's efforts to energize its voter base ahead of the October 27 polls. The caps have become a visible symbol of support, worn by campaign supporters navigating the narrow alleyways of Jerusalem's ancient marketplace.

The use of Trump-themed merchandise reflects the close political alignment between the Israeli prime minister and the former U.S. president. Netanyahu has maintained a strong relationship with Trump, particularly regarding policies toward the Palestinian territories and Iran.

The campaign merchandise demonstrates how international political figures and symbols have become integrated into Israeli electoral strategy. The sale of these items in one of Jerusalem's most significant cultural and religious spaces underscores the intersection of domestic politics, international relations, and commercial enterprise during election season.